Dodge Dart Commercial insegna come progettare un'auto

  • Andrew Mark
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Previsto per il debutto durante il gioco MLB All-Star il 10 luglio, Dodge ha creato uno spot per il nuovo Dart che ci dà uno sguardo all'interno della vita di un designer di auto. 

Intitolato "come cambiare auto per sempre", l'idea alla base della pubblicità è quella di mostrare il processo estenuante coinvolto nella creazione di un nuovo veicolo. Lo spot è stato anche utilizzato per introdurre "nuove regole" come nuovo slogan per la casa automobilistica americana.

Per mantenere la pubblicità rilevante con il giovane demografico che Dodge vuole catturare, la musica dietro la pubblicità proviene dall'ultimo album di Kanye West e Jay-Z e l'acclamato quarterback della NFL Tom Brady fa un cameo.

Guarda lo spot qui sotto per un rapido corso di fuoco nel design automobilistico.




24.01.24 15:15
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